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Report for nytimes.com


Generated on October 20, 2012, 8:12 pm

Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, cars & more.
64.3
out of 100
?

Visitors

Traffic estimation

About 319,260 visitors/month
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You can use several different tools to estimate web traffic: Google™ Ad Planner, Google™ Trends, and Alexa.

Nevertheless, your analytics will provide the accurate traffic data.

Alexa rank

112

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High impact

A low rank means that your website gets lots of visitors.

Your Alexa Rank is a good estimate of worldwide traffic to your website, although it is not 100% accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Page rank

9
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High impact

PageRank is a way to determine the relevance or importance of the websites/webpages and it is numerically represented from 0 to 10 largely based on number and quality of the backlinks.

Content

Indexed pages

7,754,431
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High impact
Difficult to solve

This is the number of pages on your website that are indexed by Google™.

The more pages that search engines index, the better.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing Search engines from crawling all pages on your website.

Resource: Check here to see if your content has been plagiarized. Then make test with specified keywords in the search engine to analyze your relative position for these keywords.

In-Site SEO

Home analysis

URL

http://nytimes.com

Length: 7 characters

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Keep your URLs short. If possible, avoid long domain names.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are an important part of a comprehensive SEO strategy.

Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name here. If no good names are available, consider a second hand domain from Sedo.

To prevent brand theft, you might consider trademarking your domain name.

Title

The New York Times - Breaking News, World News & Multimedia

Length: 63 characters

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High impact
Easy to solve

Ideally, your title should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google&trade search results.

Meta description

Find breaking news, multimedia, reviews & opinion on Washington, business, sports, movies, travel, books, jobs, education, real estate, cars & more.

Length: 156 characters

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High impact
Easy to solve

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Your meta description contains between 70 and 160 characters, which is great.

Ensure that your meta description is explicit and contains your most important keywords.

Also be sure that each page has a unique meta description.

Meta keywords

Iran,United States International Relations,Nuclear Weapons,Bloomberg, Michael R,New York City,Romney, Mitt,Presidential Election of 2012,Obama, Barack,Presidential Election of 2012,Romney, Mitt,Illegal Immigrants,Citizenship and Immigration Services (US),United States,Youth,Brownsville (NYC),Murders and Attempted Murders,Murders and Attempted Murders,Deaths (Fatalities),Baghdad (Iraq),Economic Conditions and Trends,Poverty,European Sovereign Debt Crisis (2010- ),Golden Dawn (Greece),Greece,Neo Nazi Groups,Mikati, Najib,Middle East and North Africa Unrest (2010- ),Lebanon,Syria,Christians and Christianity,Jews and Judaism,Palestinians,Human Rights and Human Rights Violations,Historic Buildings and Sites,Phoenix (Ariz),Architecture,Computers and the Internet,Social Networking (Internet),Women and Girls,Reddit Inc,Freedom of Speech and Expression,Privacy,Indiana Pacers,New York Knicks,Walsh, Donnie,Basketball

Length: 919 characters

Show advice

Meta keywords is used to indicate keywords that are supposedly relevant to your website's content. However, because search engine spammers have abused this tag, it provides little to no benefit to your search rankings.

Headings

H1 H2 H3 H4 H5 H6
0 2 8 8 26 166
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Low impact
Easy to solve

Use your keywords in the headings. Make sure the first level (<H1>) includes your most important keywords.

For greater SEO, only use one <H1> title per page.

Images

We found 102 images on this website.

41 alt attributes are empty or missing!

Show advice
High impact
Easy to solve

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images. The alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google&trade Images search results.

Check the images on your website and make sure effective ALT text is specified for each image.

Click here to find out how to optimize images for search engines.

Restrict the number and size of images to optimize your website's page load times.

Resource: Use the Wayback Machine to review the design of any website in the past.

Text/HTML ratio

3.20% (view text)

The New York Times - Breaking News, World News & Multimedia Subscribe: Digital / Home Delivery Log In Register Now Home Page Today's Paper Video Most Popular Edition: U.S. / Global NYTD.loadEditionToggle(); if (/iPad|iPod|iPhone/.test(navigator.userAgent)){ document.write(''); } else { document.write(''); } Saturday, October 20, 2012 Last Update: 8:05 PM ET Subscribe to Home Delivery | Personalize Your Weather Follow Us | .adWrapper { position : relative; margin : 0px; padding : 0px; height : 66px; -webkit-transition: height .5s ease; -moz-transition: height .5s ease; -o-transition: height .5s ease; -ms-transition: height .5s ease; transition: height .5s ease; overflow: hidden; text-align: left; } .adWrapper ul { margin: 0px; padding: 0px; } .adWrapper ul li { background: url(); list-style-type: none; } .expand { height: 418px; } .colHeader { } .fade-out { opacity : 0; transition-property : opacity; transition-duration : 0.7s; } .fade-in { opacity : 1; transition-property : opacity; transition-duration : 0.3s; 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If Your website's ratio of text to HTML code is below 15%, that means that your website probably needs more text content.

Improve your SEO by adding more relevant text to your pages and increasing your keyword density.

Frames

No
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Frames can cause problems for search engines because they don't correspond to the conceptual model of the web. Avoid frames whenever possible.

Flash

Yes
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Flash should only be used for specific enhancements. Avoid full Flash websites to maximize SEO.

Although Flash content often looks nicer, it cannot be indexed by search engines (however this may change in the near future).

This advice also applies to AJAX (however this may also change in the near future).

Inside analysis

Inside pages analysis

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Use Google™ Webmaster Tool to improve the way search engines index your website.

Website compliance

www resolve

Good. Your website without www redirect to www (or the opposite)
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Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.

Once your preferred domain is set, use a 301 redirect for all traffic to your non-preferred domain.

robots.txt

http://nytimes.com/robots.txt
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A robots.txt file allows you to restrict the access of search engine robots that crawl the web, and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

XML Sitemaps

  • http://nytimes.com/sitemap.xml
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A sitemap lists URLs that are available for crawling and can include additional information like last update, frequency of changes, and importance. This allows search engines to crawl the site more intelligently.

Despite sporadic debates regarding this issue, we recommend that you submit an XML sitemap to Google™ Webmasters Tools and to Yahoo Site Explorer.

Language

  • Declared: en
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Tips for multilingual websites:

Doctype

Missing
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Declaring a doctype helps web browsers to render content correctly.

Encoding

Missing
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Specifying language/character encoding can prevent problems with the rendering of special characters.

Google Analytics

No
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Be sure to leverage its full potential.

W3C validity

Invalid (343 Errors, 45 warning(s))
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Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To fix the detected errors, run the W3C validation service.

W3C is a consortium that sets the web standards.

Off-Site SEO

Popularity

Google last crawl date

Unknown
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Google™ periodically crawls websites looking for new and updated content. In general, you want Google™ to crawl your site as often as possible so your new content shows up in search results.

Click here to ensure your website's content and links have been indexed by Google™.

If Google's™ cache of your website lacks text or links, there's probably a programming problem.

Backlinks

68,854,465
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Backlinks links that point to your website from other websites. It's like a popularity rating for your website.

Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

.edu backlinks

476,538
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Because they are strictly reserved for educational institutions, .edu domains are considered authority sites.

Links to your website from .edu domains have stronger SEO impact.

.gov backlinks

50,049
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Because they are strictly reserved for government institutions, .gov domains are considered authority sites.

Links to your website from .gov domains domains have stronger SEO impact.

Directories

DMOZ

Yes
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DMOZ, a multilingual open content directory constructed and maintained by a comty of volunteer editors.

Submitting your website is important because search engines take DMOZ into account.

Yahoo! Directory

Yes
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The Yahoo! Directory is a web directory which rivals DMOZ.

It offers two options for suggesting websites for possible listing: "Standard" (which is free) and a paid submission process that offers expedited review.

Social Media

Delicious links

0
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Delicious is a popular social bookmarking web service for storing, sharing, and discovering websites.

Monitoring Delicious is a great way to see what's hot on your website.

Resource: Monitor your brand in social media using tools like Addictomatic.

Digg entries

0
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Digg is a social news website made for people to discover and share content.

Monitoring Digg is a great way to see what's hot on your website.

Resource: Monitor your brand in social media using tools like Addictomatic.

Twitter recent backlinks

1382
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Click here to browse the most recent tweets related to your website.

Monitoring recent tweets tells you what people are saying about your website in real-time.

Resource: Monitor your brand in Twitter using tools like Topsy.

Wikipedia backlinks

0
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References to your website were found on Wikipedia.

Since Wikipedia is currently the world's largest wiki, you should consider contributing a Wikipedia article about your website.

Usability

Favicon

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favicon, is great to have on website. Make sure favicon is consistent with your brand.

Resource: Check out this amazing idea for improving user experience with a special favicon.

Website informations

Server

Load time

0.2648 second(s)
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Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results

Resource: Check out these other tips to make your website run faster.

Resource: Monitor your server and receive SMS alerts when your website is down with Web Monitoring Services.

IP

170.149.168.130
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Your server's IP address has no impact on your SEO.

Use Robtex and DNSstuff for comprehensive reports on your domain name server.

Location

Melbourne, Victoria, Australia

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To improve your website's responsiveness, locate your servers close to your main markets.

Click here to test your website speed. Everything is OK if the average time over 10 pings is less than 300ms.

Domain

Whois

									nytimes.com domain lookup results from whois.melbourneit.com server:

Domain Name.......... nytimes.com
Creation Date........ 1994-01-18
Registration Date.... 2011-08-31
Expiry Date.......... 2013-01-20
Organisation Name.... New York Times Digital
Organisation Address. 620 8th Avenue
Organisation Address.
Organisation Address.
Organisation Address. New York
Organisation Address. 10018
Organisation Address. NY
Organisation Address. UNITED STATES
Admin Name........... Ellen Herb
Admin Address........ NEW YORK TIMES DIGITAL
Admin Address........ 620 8th Avenue
Admin Address........
Admin Address. NEW YORK
Admin Address........ 10018
Admin Address........ NY
Admin Address........ UNITED STATES
Admin Email.......... hostmaster@nytimes.com
Admin Phone.......... +1.2125561234
Admin Fax............
Tech Name............ NEW YORK TIMES DIGITAL
Tech Address......... 229 West 43d Street
Tech Address.........
Tech Address.........
Tech Address......... New York
Tech Address......... 10036
Tech Address......... NY
Tech Address......... UNITED STATES
Tech Email........... hostmaster@NYTIMES.COM
Tech Phone........... +1.2125561234
Tech Fax............. +1.1231231234
Name Server.......... nydns2.about.com
Name Server.......... dns.ewr1.nytimes.com
Name Server.......... dns.sea1.nytimes.com
Name Server.......... nydns1.about.com									
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Old domains are ranked higher by search engines and yield better SEO results.

Google™ temporarily reduces the page rank of new domains, placing them into a "sandbox".

Using a domain that has been registered for many years can mitigate this effect.

Consider these Whois tips to further improve your SEO.

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