client-domain.com

Report for amazon.com


Generated on October 20, 2012, 8:13 pm

Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty &...
68.7
out of 100
?

Visitors

Traffic estimation

About 6,788,160 visitors/month
Show advice

You can use several different tools to estimate web traffic: Google™ Ad Planner, Google™ Trends, and Alexa.

Nevertheless, your analytics will provide the accurate traffic data.

Alexa rank

10

Show advice
High impact

A low rank means that your website gets lots of visitors.

Your Alexa Rank is a good estimate of worldwide traffic to your website, although it is not 100% accurate.

Reviewing the most visited websites by country can give you valuable insights.

Quantcast provides similar services.

Page rank

8
Show advice
High impact

PageRank is a way to determine the relevance or importance of the websites/webpages and it is numerically represented from 0 to 10 largely based on number and quality of the backlinks.

Content

Indexed pages

307,203,953
Show advice
High impact
Difficult to solve

This is the number of pages on your website that are indexed by Google™.

The more pages that search engines index, the better.

A low number (relative to the total number of pages/URLs on your website) probably indicates that your internal link architecture needs improvement and is preventing Search engines from crawling all pages on your website.

Resource: Check here to see if your content has been plagiarized. Then make test with specified keywords in the search engine to analyze your relative position for these keywords.

Popular pages

Show advice

This lists the popular pages on your website.

In-Site SEO

Home analysis

URL

http://amazon.com

Length: 6 characters

Show advice

Keep your URLs short. If possible, avoid long domain names.

A descriptive URL is better recognized by search engines. A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Keep in mind that URLs are an important part of a comprehensive SEO strategy.

Use clean URLs to make your site more "crawlable" by Google™.

Resource: Search for a good domain name here. If no good names are available, consider a second hand domain from Sedo.

To prevent brand theft, you might consider trademarking your domain name.

Title

Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more

Length: 87 characters

Show advice
High impact
Easy to solve

Ideally, your title should contain between 10 and 70 characters (spaces included).

Make sure your title is explicit and contains your most important keywords.

Be sure that each page has a unique title.

Resource: Use this snippet-optimizer to see how your titles and descriptions will look in Google&trade search results.

Meta description

Online shopping from the earth's biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, broadband & dsl, gourmet food & just about anything else.

Length: 328 characters

Show advice
High impact
Easy to solve

Meta descriptions allow you to influence how your web pages are described and displayed in search results.

Your meta description contains between 70 and 160 characters, which is great.

Ensure that your meta description is explicit and contains your most important keywords.

Also be sure that each page has a unique meta description.

Meta keywords

Amazon, Amazon.com, Books, Online Shopping, Book Store, Magazine, Subscription, Music, CDs, DVDs, Videos, Electronics, Video Games, Computers, Cell Phones, Toys, Games, Apparel, Accessories, Shoes, Jewelry, Watches, Office Products, Sports & Outdoors, Sporting Goods, Baby Products, Health, Personal Care, Beauty, Home, Garden, Bed & Bath, Furniture, Tools, Hardware, Vacuums, Outdoor Living, Automotive Parts, Pet Supplies, Broadband, DSL

Length: 447 characters

Show advice

Meta keywords is used to indicate keywords that are supposedly relevant to your website's content. However, because search engine spammers have abused this tag, it provides little to no benefit to your search rankings.

Headings

H1 H2 H3 H4 H5 H6
0 4 0 0 0 0
Show advice
Low impact
Easy to solve

Use your keywords in the headings. Make sure the first level (<H1>) includes your most important keywords.

For greater SEO, only use one <H1> title per page.

Images

We found 30 images on this website.

3 alt attributes are empty or missing!

Show advice
High impact
Easy to solve

Alternative text (the alt attribute) is missing for several images. Add alternative text so that search engines can better understand the content of your images.

Remember that search engine crawlers cannot actually "see" images. The alternative text attribute allows you to assign a specific description to each image.

Alternative text describes your images so they can appear in Google&trade Images search results.

Check the images on your website and make sure effective ALT text is specified for each image.

Click here to find out how to optimize images for search engines.

Restrict the number and size of images to optimize your website's page load times.

Resource: Use the Wayback Machine to review the design of any website in the past.

Text/HTML ratio

5.94% (view text)

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(function() { function f() {} function ch(y) {return String.fromCharCode(y);} amznJQ={ addLogical:f, addStyle:f, addPL:f, available:f, chars:{EOL:ch(10), SQUOTE:ch(39), DQUOTE:ch(34), BACKSLASH:ch(92), YEN:ch(165)}, completedStage:f, declareAvailable:f, onCompletion:f, onReady:f, strings:{} }; }()); body {font-family: Arial,Verdana, "Helvetica Neue", Helvetica, sans-serif;} h1.t9,h2.t9,h3.t9,h4.t9,h5.t9,h6.t9,h1.t10,h2.t10,h3.t10,h4.t10,h5.t10,h6.t10,h1.t11,h2.t11,h3.t11,h4.t11,h5.t11,h6.t11,h1.t12,h2.t12,h3.t12,h4.t12,h5.t12,h6.t12 { font-family: Arial, Verdana, "Helvetica Neue", Helvetica, sans-serif;} input, textarea {font-family: arial, verdana, sans-serif;} .category .carat {font-family:arial,verdana,,helvetica,sans-serif;} /* */ /* */ A different version of this web site containing similar content optimized for screen readers and mobile devices may be found at the web address: www.amazon.com/access Amazon Join Prime Your Amazon.com Today's Deals Gift Cards Help Shop by Department Search All All DepartmentsAmazon Instant VideoAppliancesApps for Android Arts, Crafts & SewingAutomotiveBabyBeautyBooksCell Phones & AccessoriesClothing & AccessoriesCollectiblesComputersElectronicsGift Cards Store Grocery & Gourmet FoodHealth & Personal CareHome & KitchenIndustrial & ScientificJewelryKindle StoreMagazine SubscriptionsMovies & TVMP3 MusicMusicMusical InstrumentsOffice ProductsPatio, Lawn & GardenPet SuppliesShoesSoftwareSports & OutdoorsTools & Home ImprovementToys & GamesVideo GamesWatches Hello. Sign in Your Account Join Prime Cart 0 Wish List (function(w,d,e){var i='DAr2';if(w.uDA=w.ues&&w.uet&&w.uex){ues('wb',i,1);uet('bb',i)}e=d.getElementById('DA2880i');e.a=(w.aanParams=w.aanParams||{})['right-2']='site=amazon.us;pt=Gateway;slot=right-2;pid=507846;prid=01RV1JYWZ1A28DMKPHSM;arid=02ebaa8c3f8043f9a2cf4bada025eee0;ef=0.05';e.f=1;var p=function(b,d,k,s){var d=""+d+"",l,m,f=b.parentNode.id,i=document.getElementById(f),c=(i||{}).ad||{},g=c.a||{};if(!c.a){var c=parent.aanParams,e;for(e in c)if("DA"+e.replace(/([a-z])[a-z]+(-|$)/g,"$1")==f)for(var h=c[e].split(";"),j=0,t=h.length;j .rhf-box-corner-sprite { background-image: url('http://g-ecx.images-amazon.com/images/G/01/x-locale/personalization/yourstore/bluebox/bluebox-corners._V192187813_.gif'); } .rhf-box-sides-sprite { background-image: url('http://g-ecx.images-amazon.com/images/G/01/x-locale/personalization/yourstore/bluebox/bluebox-sides._V192187807_.gif'); } .rhf-box-tl { background-position: 0px 0px; background-repeat:no-repeat; } .rhf-box-tc { background-position: 0px -41px; background-repeat:repeat-x; } .rhf-box-tr { background-position: 0px -81px; background-repeat:no-repeat; } .rhf-box-l { background-position: -7px 0px; background-repeat:repeat-y; } .rhf-box-r { background-position: 9px 0px; background-repeat:repeat-y; } .rhf-box-br { background-position: 0px -123px; background-repeat:no-repeat; } .rhf-box-bc { background-position: 0px -139px; background-repeat:repeat-x; } .rhf-box-bl { background-position: 0px -158px; background-repeat:no-repeat; } .rhfHistoryWrapper { padding: 0 10px; } Your Recent History (What's this?)   After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. › View and edit your browsing history       Get to Know Us Careers Investor Relations Press Releases Amazon and Our Planet Amazon in the Community Make Money with Us Sell on Amazon Become an Affiliate Advertise Your Products Independently Publish with Us › See all Let Us Help You Your Account Shipping Rates & Policies Amazon Prime Returns Are Easy Manage Your Kindle Help Canada China France Germany Italy Japan Spain United Kingdom AbeBooks Rare Books & Textbooks AmazonLocal Great Local Deals in Your City AmazonSupply Business, Industrial & Scientific Supplies AmazonWebServices Scalable Cloud Services AmazonWireless Cellphones & Wireless Plans Askville Community Answers Audible Download Audio Books BeautyBar.com Prestige Beauty Delivered   Book Depository Books With Free Delivery Worldwide CreateSpace Indie Publishing Made Easy Diapers.com Everything But The Baby DPReview Digital Photography Fabric Sewing, Quilting & Knitting IMDb Movies, TV & Celebrities Junglee.com Shop Online in India MYHABIT Private Fashion Designer Sales   Shopbop Designer Fashion Brands Soap.com Health, Beauty & Home Essentials Wag.com Everything For Your Pet Warehouse Deals Open-Box Discounts Woot Never Gonna Give You Up Yoyo.com A Happy Place To Shop For Toys Zappos Shoes & Clothing   Conditions of Use Privacy Notice Interest-Based Ads © 1996-2012, Amazon.com, Inc. or its affiliates amznJQ.onReady("jQuery", function () { jQuery(window).load(function () { var browserWidth = jQuery(window).width(); 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Show advice
High impact
Difficult to solve

If Your website's ratio of text to HTML code is below 15%, that means that your website probably needs more text content.

Improve your SEO by adding more relevant text to your pages and increasing your keyword density.

Frames

Yes
Show advice
Low impact
Difficult to solve

Frames can cause problems for search engines because they don't correspond to the conceptual model of the web. Avoid frames whenever possible.

Flash

No
Show advice
Low impact
Difficult to solve

Flash should only be used for specific enhancements. Avoid full Flash websites to maximize SEO.

Although Flash content often looks nicer, it cannot be indexed by search engines (however this may change in the near future).

This advice also applies to AJAX (however this may also change in the near future).

Inside analysis

Inside pages analysis

 

Title Meta description Text/HTML ratio
0.00%
0.00%
0.00%
Show advice
High impact
Easy to solve

Use Google™ Webmaster Tool to improve the way search engines index your website.

Website compliance

www resolve

Good. Your website without www redirect to www (or the opposite)
Show advice
High impact
Easy to solve

Redirecting requests from a non-preferred hostname is important because search engines consider URLs with and without "www" as two different websites.

Once your preferred domain is set, use a 301 redirect for all traffic to your non-preferred domain.

robots.txt

http://amazon.com/robots.txt
Show advice
High impact
Easy to solve

A robots.txt file allows you to restrict the access of search engine robots that crawl the web, and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.

Click here to check your robots.txt file for syntax errors.

XML Sitemaps

  • http://amazon.com/sitemap.xml
Show advice
Low impact
Easy to solve

A sitemap lists URLs that are available for crawling and can include additional information like last update, frequency of changes, and importance. This allows search engines to crawl the site more intelligently.

Despite sporadic debates regarding this issue, we recommend that you submit an XML sitemap to Google™ Webmasters Tools and to Yahoo Site Explorer.

Language

  • Declared: Missing
Show advice
Low impact
Easy to solve

Tips for multilingual websites:

Doctype

HTML 4.01 Transitional
Show advice

Declaring a doctype helps web browsers to render content correctly.

Encoding

iso-8859-1
Show advice
Low impact
Easy to solve

Specifying language/character encoding can prevent problems with the rendering of special characters.

Google Analytics

No
Show advice
Low impact
Easy to solve

Be sure to leverage its full potential.

W3C validity

Invalid (396 Errors, 128 warning(s))
Show advice
Low impact
Difficult to solve

Use valid markup that contains no errors. Syntax errors can make your page difficult for search engines to index.

To fix the detected errors, run the W3C validation service.

W3C is a consortium that sets the web standards.

Off-Site SEO

Popularity

Google last crawl date

Oct 20, 2012 10:43:21 GMT
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Google™ periodically crawls websites looking for new and updated content. In general, you want Google™ to crawl your site as often as possible so your new content shows up in search results.

Click here to ensure your website's content and links have been indexed by Google™.

If Google's™ cache of your website lacks text or links, there's probably a programming problem.

Backlinks

633,472,662
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Backlinks links that point to your website from other websites. It's like a popularity rating for your website.

Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

.edu backlinks

592,280
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Because they are strictly reserved for educational institutions, .edu domains are considered authority sites.

Links to your website from .edu domains have stronger SEO impact.

.gov backlinks

30,947
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Because they are strictly reserved for government institutions, .gov domains are considered authority sites.

Links to your website from .gov domains domains have stronger SEO impact.

Directories

DMOZ

No
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DMOZ, a multilingual open content directory constructed and maintained by a comty of volunteer editors.

Submitting your website is important because search engines take DMOZ into account.

Yahoo! Directory

Yes
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Low impact
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The Yahoo! Directory is a web directory which rivals DMOZ.

It offers two options for suggesting websites for possible listing: "Standard" (which is free) and a paid submission process that offers expedited review.

Social Media

Delicious links

0
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Delicious is a popular social bookmarking web service for storing, sharing, and discovering websites.

Monitoring Delicious is a great way to see what's hot on your website.

Resource: Monitor your brand in social media using tools like Addictomatic.

Digg entries

0
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Low impact
Difficult to solve

Digg is a social news website made for people to discover and share content.

Monitoring Digg is a great way to see what's hot on your website.

Resource: Monitor your brand in social media using tools like Addictomatic.

Twitter recent backlinks

1034937
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Click here to browse the most recent tweets related to your website.

Monitoring recent tweets tells you what people are saying about your website in real-time.

Resource: Monitor your brand in Twitter using tools like Topsy.

Wikipedia backlinks

0
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References to your website were found on Wikipedia.

Since Wikipedia is currently the world's largest wiki, you should consider contributing a Wikipedia article about your website.

Usability

Favicon

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favicon, is great to have on website. Make sure favicon is consistent with your brand.

Resource: Check out this amazing idea for improving user experience with a special favicon.

Website informations

Server

Load time

0.5128 second(s)
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Your website is fast. Well done.

Site speed is becoming an important factor for ranking high in Google™ search results

Resource: Check out these other tips to make your website run faster.

Resource: Monitor your server and receive SMS alerts when your website is down with Web Monitoring Services.

IP

72.21.194.212
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Your server's IP address has no impact on your SEO.

Use Robtex and DNSstuff for comprehensive reports on your domain name server.

Location

Flower Mound, Texas, United States

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To improve your website's responsiveness, locate your servers close to your main markets.

Click here to test your website speed. Everything is OK if the average time over 10 pings is less than 300ms.

Domain

Whois

									amazon.com domain lookup results from whois.networksolutions.com server:

NOTICE AND TERMS OF USE: You are not authorized to access or query our WHOIS
database through the use of high-volume, automated, electronic processes. The
Data in Network Solutions' WHOIS database is provided by Network Solutions for information
purposes only, and to assist persons in obtaining information about or related
to a domain name registration record. Network Solutions does not guarantee its accuracy.
By submitting a WHOIS query, you agree to abide by the following terms of use:
You agree that you may use this Data only for lawful purposes and that under no
circumstances will you use this Data to: (1) allow, enable, or otherwise support
the transmission of mass unsolicited, commercial advertising or solicitations
via e-mail, telephone, or facsimile; or (2) enable high volume, automated,
electronic processes that apply to Network Solutions (or its computer systems). The
compilation, repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of Network Solutions. You agree not to use
high-volume, automated, electronic processes to access or query the WHOIS
database. Network Solutions reserves the right to terminate your access to the WHOIS
database in its sole discretion, including without limitation, for excessive
querying of the WHOIS database or for failure to otherwise abide by this policy.
Network Solutions reserves the right to modify these terms at any time.
Get a FREE domain name registration, transfer, or renewal with any annual hosting package.
http://www.networksolutions.com
Visit AboutUs.org for more information about AMAZON.COM
AboutUs: AMAZON.COM 
Registrant:
Amazon.com, Inc
Legal Dept, P.O. Box 81226
Seattle, WA 98108-1226
US
Domain Name: AMAZON.COM
------------------------------------------------------------------------
Promote your business to millions of viewers for only $1 a month
Learn how you can get an Enhanced Business Listing here for your domain name.
Learn more at http://www.NetworkSolutions.com/
------------------------------------------------------------------------
Administrative Contact, Technical Contact:
Amazon.com, Inc.		hostmaster@AMAZON.COM
PO BOX 81226
SEATTLE, WA 98108-1300
US
+1 206 266 4064 fax: +1 206 266 7010
Record expires on 31-Oct-2021.
Record created on 01-Nov-1994.
Database last updated on 20-Oct-2012 19:42:45 EDT.
Domain servers in listed order:
PDNS1.ULTRADNS.NET           204.74.108.1
PDNS2.ULTRADNS.NET           204.74.109.1
PDNS3.ULTRADNS.ORG           199.7.68.1
PDNS4.ULTRADNS.ORG           199.7.69.1
PDNS5.ULTRADNS.INFO          204.74.114.1
PDNS6.ULTRADNS.CO.UK
NS1.P31.DYNECT.NET
NS2.P31.DYNECT.NET
NS3.P31.DYNECT.NET
NS4.P31.DYNECT.NET
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Old domains are ranked higher by search engines and yield better SEO results.

Google™ temporarily reduces the page rank of new domains, placing them into a "sandbox".

Using a domain that has been registered for many years can mitigate this effect.

Consider these Whois tips to further improve your SEO.

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